At Di Zinno Thompson we focus on the emotional, and sometimes irrational, purchase that fulfills some void, addresses an itch or touches a nerve: the vacation you've put off forever, the '96 Silver Oak Cabernet, or the 3-carat canary diamond that says you'd marry her all over again. Discretionary spending. It’s what fuels our passion, and fuels our clients’ businesses. You could say we live in the space where the money people can afford to spend, comes into direct contact with the things they can’t live without.