August 2004 -
GENERATION Y (TWEENS & TEENS) - TRADITIONALISTS OR REVOLUTIONARIES IN THE MAKING
The Y Generation is the most chronicled, analyzed and sought-after target group in the history of marketing. Sure, the post analysis of Baby Boomers has been strong, but research and social studies have advanced to the point where Gen Y has been under the microscope since inception (or more appropriately, conception).
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